SoBe Nutritional Beverages Uses Twin Lizards on Every Bottle of Its

question 100

Multiple Choice

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,and inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four Ps does this represent?

• A) promotion
• B) price
• C) publicity
• D) place
• E) product

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Definitions:

OSHA

The Occupational Safety and Health Administration, a federal agency responsible for ensuring safe and healthful working conditions by setting and enforcing standards.

Occupational Accidents

Unexpected events that occur in the workplace resulting in injury or harm to an employee.

OSHA Representatives

Officials or inspectors from the Occupational Safety and Health Administration, responsible for enforcing safety and health standards in workplaces.

Discriminate

To differentiate or make a distinction in treatment or favor on a basis other than individual merit.