All of the Following Are Common Reasons Why Companies Fail

question 118

Multiple Choice

All of the following are common reasons why companies fail to achieve a marketing objective EXCEPT:

• A) unrealistic marketing objectives
• B) poor implementation
• C) plan not formalized
• D) inappropriate marketing strategy
• E) changes in the environment after the objective was specified and the strategy implemented

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Definitions:

Sales

The total amount of goods or services sold by a company within a specified period.

Internal Rate of Return

The discount rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equals zero.

Salvage Value

The projected value an asset will hold for resale when it's no longer useful.

Tax Rate

The share of one's or a company's revenue earmarked for taxation.