Which of the Following Statements About Marketing Audits Is True

question 117

Multiple Choice

Which of the following statements about marketing audits is true?

• A) Marketing audits only need to be performed once.
• B) The main purpose of the marketing audit is to develop a full profile of a company's marketing effort.
• C) Marketing audits are only necessary after a major crisis.
• D) Marketing audits simply examine the external environment in which a company operates.
• E) The marketing audit should only be performed by outside accounting firms.

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Definitions:

Sampling Distribution

The distribution of probabilities for a statistic that is based on a random sample.

Chi-squared Distribution

A distribution that arises from the sum of the squares of a number of independent random variables.

Multinomial

Related to outcomes or processes that can fall into more than two categories in statistical experiments.

Categories

Distinct groups or classes into which items or individuals can be sorted based on shared qualities or characteristics.