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DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 112

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DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.
-Refer to DeFeet.If you were to define DeFeet's mission which would be most appropriate?

Definitions:

Financial Bottom Line

A reference to the net income, profit, or loss reported at the bottom of a company's income statement.

Defining a Problem

The process of identifying and articulating an issue or challenge that needs to be addressed or solved.

Build a Better Mousetrap

An idiom suggesting the act of innovating or creating superior products or solutions to existing ones.

Get Rid of Mice

The process or methods employed to eliminate mice from an environment, often involving traps, poison, or exclusion techniques.