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Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 15

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Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.The marketing program,which Delta designed to develop new products to appeal to homeowners,is an example of:

Definitions:

Brand Loyalty

A customer's consistent preference for one brand over all others, often reflected in repeated purchases.

Economies of Scale

The financial benefits that businesses gain from their operation size, where the cost for each unit produced typically diminishes as the scale of operation grows.

Advertising Expenditures

The amount of money spent on promoting products or services through various media, aiming to increase awareness and sales.

GDP

Gross Domestic Product, the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.