Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 64

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.Since Delta was already marketing to homeowners (although not very successfully) ,its development of new styles of faucets to appeal to this underserved market would be an example of a _____ strategy.

• A) market penetration
• B) product diversification
• C) market development
• D) product development
• E) product penetration

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Definitions:

Social Mobility

The ability of individuals or groups to move within a social hierarchy, which can be upward or downward, reflecting changes in income, status, or occupation.

Losing Job

The process or experience of being terminated from employment, often leading to financial instability and emotional stress.

Homogamy

Homogamy refers to the pattern of individuals marrying others who have similar characteristics, such as background, race, age, and social status.

Social Mobility

Refers to the ability to move within the social hierarchy, which can be upward or downward, influenced by factors such as education, income, and occupation.