All of the Following Are Appropriate Tactics for Marketers to Use

question 96

Multiple Choice

All of the following are appropriate tactics for marketers to use during a time of economic recession EXCEPT:

• A) promote product value
• B) maintain and improve customer services
• C) reduce prices
• D) reduce inventories
• E) increase price

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Definitions:

International Operations

Business activities that a company conducts outside its home country, involving global management of production, logistics, marketing, and human resources.

Polychronic

Describes a cultural approach to time management that values multitasking and the handling of multiple activities simultaneously.

Polycentric

An approach in international business, where a company adapts its strategies and decisions to the local conditions of the countries where it operates.

Regiocentric

An approach in international business that prioritizes regional markets and strategies, often blending both global and local considerations.