You Are a Sales Representative for an E-Book Supplier and You

question 85

Multiple Choice

You are a sales representative for an e-book supplier and you call on John Radcliffe, the procurement manager for a local university.After a few minutes of "small talk," John asks you to step into his office for a meaningful conversation about your e-books.Which of the following best characterizes John's "mental process?"

• A)John believes your e-books will fill his specific needs.
• B)a sale is made
• C)You have achieved the interest stage of John's mental process.
• D)John has a boiling desire for your product.
• E)John understands why he should buy from you.

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Definitions:

Opportunity Cost

The highest-valued alternative forgone as a result of making a decision to pursue a certain course of action.

Automobiles

Vehicles propelled by an internal combustion engine or electric motor, used for the transportation of people and goods on road surfaces.

Tractors

Agricultural machinery used for plowing, tilling, planting, and other tasks in farming, essential for modern agriculture.

Fair Trade

A trading partnership, based on dialogue, transparency, and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers.