Which of the Following Should NOT Be Categorized as Consumer

question 63

Multiple Choice

Which of the following should NOT be categorized as consumer sales promotions?

• A)e-coupons attached to an online marketing initiative
• B)a snack food company offering free samples at a local grocery store
• C)an appliance company demonstrating how to use their product at a store
• D)company XYZ provides their resellers a 15% for orders placed this month
• E)a local grocery store offers free pizza to any customer that purchases $100.00 of groceries this week

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Definitions:

Intrinsic Benefits

Refers to advantages that come inherently or naturally from engaging in a particular activity, without any external rewards.

Complying

Acting according to a command, request, law, or wish.

Request

A solicitation or petition for something to be provided or performed, often communicated in a polite or formal manner.

Product Features

are the distinct attributes or aspects of a product that provide value, meet customer needs, or differentiate it from competitors.