Customers Make Buying Decisions Based on Both Psychological and Rational

question 59

Multiple Choice

Customers make buying decisions based on both psychological and rational reasons.Which from the following list is NOT a psychological factor that influences the buying behaviour?

• A) personality
• B) culture
• C) attitudes
• D) learning
• E) values

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Definitions:

Insurance

A financial product sold by insurance companies to safeguard against the risk of financial losses, both big and small, that may result from damage to the insured or their property, or from liability for damage or injury caused to a third party.

Free Cash Flow

The amount of cash generated by a business after accounting for operating expenses and capital expenditures.

Indirect Method

A way of preparing cash flow statements where net income is adjusted for non-cash transactions, deferrals, and accruals.

Direct Method

An approach to preparing the cash flow statement where actual cash flows from operating activities are disclosed, as opposed to the indirect method which adjusts net income for non-cash transactions.