Maybelline Formulated Cosmetics That Were Designed to Complement the Complexions

question 135

Multiple Choice

Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world.Which of the marketing mix strategies did Maybelline use?

• A) countertrading
• B) product invention
• C) global market standardization
• D) product licensing
• E) product adaptation

Understand the concept of high-context and low-context cultures and their impact on communication.

Recognize the significant role of gender differences in communication styles.

Identify specific communication strategies appropriate for various cultural contexts.

Analyze the challenges and solutions regarding language differences in multinational firms.

---

Definitions:

Resource Immobilization

The strategy of securing and controlling access to resources necessary for achieving power or influence, often used in social movement and protest contexts.

Elite Authority

Power and influence held by a small, privileged group that holds a disproportionately large amount of control or resources.

Elite Social Control Tactics

Strategies used by those in power to maintain dominance and control over others, often through subtle or manipulative means.

Citizenship Rights

These are legal rights granted to individuals by a state that entail the ability to participate in the civic and political life of that state.