AFLAC Has Had to Ditch the AFLAC Duck in Its

question 89

Multiple Choice

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

• A) product substitution
• B) market differentiation
• C) promotion adaptation
• D) product invention
• E) market diversification

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Definitions:

Compensation

A psychological defense mechanism where an individual overachieves in one area to compensate for failures in another.

Genital Stage

The final stage of Freud's psychosexual development, beginning in puberty, where sexual energies are focused on the genitals and mature sexual relationships are formed.

Sexual Energy

An abstract concept often associated with the driving force behind human sexual behavior as well as creativity, according to certain psychological and philosophical theories.

Freud's Ideas

Theories proposed by Sigmund Freud that focus on unconscious motives and conflicts, primarily through the lens of psychoanalysis.