Once Marketing Managers Have Determined a Global Product and Promotion

question 53

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

• A) the rate of capital accumulation exceeds the rate of population growth
• B) exchange rates caps
• C) of price discrimination
• D) there is a lack of mass purchasing power
• E) advertising time on television is available for sale in all developed countries

Recognize the importance and methods of consumer and trade sales promotion in marketing strategy.

Understand how technology and internet resources can be utilized to improve sales techniques and customer relations.

Learn the etiquette and best practices for electronic communication with clients and customers.

Know the impact of sales technology on salespersons' productivity and customer service.

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Definitions:

Empathy

The ability to understand and share the feelings of another.

Psychosocial Development

The development of the personality and the acquisition of social attitudes and skills from infancy through maturity.

Erikson

A psychosocial development theorist known for his 8-stage theory of human development.

Initiative Versus Guilt

Erikson’s third psychosocial stage in which young children develop a sense of purposefulness, try new skills and activities, and take pride in their accomplishments, as well as feel guilt if they are unsuccessful.