What Is One Main Reason Why a Salesperson Should Segment

question 20

Multiple Choice

What is one main reason why a salesperson should segment their accounts by size?

• A) reduce the amount of time they spend with large accounts
• B) improve the turn-around time in visiting clients
• C) perform a SELL analysis
• D) ensure they use their time appropriately
• E) all of these choice are correct

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Definitions:

Long Run

A period in which all factors of production and costs are variable, allowing for full adjustment to change.

Product Differentiation

The method of differentiating a product or service from its competitors to enhance its appeal to a specific target audience.

Monopolistic Competition

A market structure where many companies sell products that are similar but not identical, leading to competition based on factors other than price.

Over-Differentiation

refers to the creation of product variations that exceed customer needs or desires, potentially leading to confusion and reduced sales.