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In the Second Step in the Four-Step Method of Responding

question 61

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In the second step in the four-step method of responding to objections the salesperson identifies the problem and clarifies the buyer's concern.


Definitions:

Promotional Strategy

A plan to increase awareness, sales, and market share for a product or service through advertising, sales promotions, public relations, and personal selling.

Car Lubricant

A substance used in vehicles to reduce friction, heat, and wear between mechanical components that are in contact.

Sticker

A type of adhesive label or decoration which can be attached to surfaces for informational or decorative purposes.

Nonpersonal Selling

A promotional method using advertising, sales promotions, and other mass-market approaches to sell products, as opposed to direct, face-to-face sales.

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