Examlex

Solved

When Arthur Sold a Computer Network to a Fortune 500

question 21

Multiple Choice

When Arthur sold a computer network to a Fortune 500 company, he often called on the company's purchasing department to see if employees were satisfied with the network and to see if the company had any need for an upgrade or additional software.This is an example of what kind of selling?


Definitions:

Relationship Marketing

A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.

Service Encounter

The exchange between a consumer and a service provider at the time a service is delivered.

Distribution Site

is a location or platform where products or services are made available to purchasers or end-users.

Inconsistency

The lack of uniformity or stability in actions, values, methods, measures, principles, expectations, or outcomes.

Related Questions