Coca-Cola It Is Almost 100 Degrees Outside, and Ed Is on on His

question 91

Multiple Choice

Coca-Cola
It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
-Refer to Coca-Cola.Ed's Coke purchase best represents which type of consumer buying decision?

• A) routine response behavior
• B) limited decision making
• C) extensive decision making
• D) situation convenience
• E) motivational response