Coca-Cola It Is Almost 100 Degrees Outside, and Ed Is on on His

question 122

Multiple Choice

Coca-Cola
It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
-Refer to Coca-Cola.Ed knows Michael Jordan (a former basketball all-star) drinks Gatorade,and he thinks he can be more like Jordan if he drinks it.Because Ed very much wants to be like Jordan,he purchases Gatorade in addition to Coke.In this example,Michael Jordan is acting as a(n) :

• A) purchase catalyst
• B) opinion leader
• C) consumer advocate
• D) dissociative reference
• E) cultural icon

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Definitions:

Multiple Intelligences

A theory proposed by Howard Gardner, suggesting that intelligence is not a single general ability but a collection of distinct dimensions.

Bodily-Kinesthetic

Intelligence that manifests as physical skill and coordination, according to Gardner's theory of multiple intelligences.

Street Smarts

Practical knowledge and skills acquired through experience in everyday life, especially in navigating complex social situations.

Practical Intelligence

The ability to solve everyday problems through adept reasoning and experience.