If Consumer Behavior Is Not Well Understood,a Marketer Will Have

question 90

True/False

If consumer behavior is not well understood,a marketer will have difficulty creating an appropriate marketing mix.

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Definitions:

Subculture

A group within a larger culture that differentiates itself with distinct values, behaviors, and interests.

Policy

A course of action or principle adopted or proposed by an organization or individual.

Named Beneficiary

An individual, group, or entity designated in an insurance policy or financial account to receive benefits or assets upon the occurrence of a specified event, such as the policyholder's death.

Partnership

A legal relationship between two or more persons for the purpose of carrying on a business with a view to profit.