You Are the Brand Manager for a New Line of Allergy

question 60

Multiple Choice

You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

• A) Create ads that show the typical consumer performing a healthy lifestyle activity.
• B) Develop a promotional campaign that tells customers they "deserve to use" these products.
• C) Drop the price of your new products to the point where customers will realize they are getting a bargain.
• D) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health-care products.
• E) Use a series of ads showing different health-care associations and societies endorsing the use of these health-care products.

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Definitions:

Family Values

A set of moral and social norms and beliefs traditionally upheld within a family, emphasizing responsibilities, ethics, and cultural heritage.

Marriage

A formally recognized bond between two spouses, establishing contractual rights and obligations between them.

Endogamy

A social norm that requires individuals to marry within a specific social group, class, or ethnicity to maintain cultural homogeneity.

Propinquity

The physical or psychological proximity between people, often leading to friendship or other relationships due to the increased likelihood of interaction.