When Consumers Change or Distort Information That Conflicts with Their

question 194

Multiple Choice

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

• A) selective distortion
• B) selective dissonance
• C) intermittent reinforcement
• D) selective retention
• E) selective exposure

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Definitions:

Culture Wars

Clashes within mainstream society over the values and norms that should be upheld.

Edward Sapir

An American anthropologist-linguist, well known for his research on Native American languages and for the development of the Sapir-Whorf hypothesis regarding linguistic relativity.

Benjamin Whorf

An American linguist known for his hypothesis that the structure of a language influences the cognitive process of its speakers, a concept known as the Sapir-Whorf hypothesis.

Hopi

A Native American tribe primarily living in northeastern Arizona, known for their pueblo-style villages and rich cultural traditions.