A Few Years Ago,tea Was a Product with Relatively Little

question 162

Multiple Choice

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful anti-oxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their twenties.This is an illustration of how promotion can:

• A) change the importance of beliefs about product attributes
• B) change beliefs about product attributes
• C) add new beliefs about product attributes
• D) reinforce current beliefs about product attributes
• E) discover consumer needs about product attributes

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Definitions:

Normal Good

A good for which demand increases as consumer income rises, holding all other factors constant.

Consumer Tastes

Preferences and inclinations of consumers that influence their purchasing behavior and choice of products.

Substitutes

Products or services that can replace each other in usage, providing consumers with choices.

Health Clubs

Facilities that offer a variety of exercise equipment, classes, and services to individuals looking to improve or maintain their physical fitness.