Coca-Cola It Is Almost 100 Degrees Outside, and Ed Is on on His

question 91

Multiple Choice

Coca-Cola
It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
-Refer to Coca-Cola.Ed's Coke purchase best represents which type of consumer buying decision?

• A) routine response behavior
• B) limited decision making
• C) extensive decision making
• D) situation convenience
• E) motivational response

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Definitions:

Respondent

The party that responds to a petition or an appeal in a legal proceeding.

Cease-And-Desist Order

A legal order issued by a government authority or court directing a person or entity to stop an alleged illegal activity.

Consent Order

A legal agreement approved by a judge or competent authority, resolving a dispute between two parties without the need for a trial.

Fine

A monetary penalty imposed by a court on a person or entity as punishment for an offense or breach of law.