Define Cognitive Dissonance and Describe How Can Consumers and Marketers

question 91

Essay

Define cognitive dissonance and describe how can consumers and marketers can reduce it.

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Definitions:

Laissez-Faire

An economic philosophy advocating minimal governmental intervention in the operation of markets and businesses.

Leadership Style

Refers to a leader's method of providing direction, implementing plans, and motivating people.

Subordinates

Individuals who are lower in rank or position in a hierarchical system, often reporting to someone with higher authority.

Hawthorne Study

A series of experiments conducted in the 1920s and 1930s that highlighted the impact of work environment and management styles on employee productivity.