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The Marketing Manager of Gevala Gourmet Coffees Wants to Target

question 169

Multiple Choice

The marketing manager of Gevala gourmet coffees wants to target the gay male consumer because he thinks this segment of consumers appreciates and consumes gourmet coffee. Even though gay lifestyles are becoming more accepted socially,the manager is finding it difficult to determine the market potential for this segment because many gay consumers are not willing to admit their lifestyle publicly. Which criterion of a useful segment does this illustrate?

Understand the creation, operation, and termination of franchises.

Recognize laws and acts governing partnerships, corporations, and limited liability companies.

Distinguish between the responsibilities and authority of individuals within different business organizations.

Understand the concept of double taxation and how it applies to specific business entities.

Definitions:

Security Interest

A legal claim or lien on property as collateral for the repayment of a debt, securing an interest in the property for the creditor.

UCC Article 9

A provision of the Uniform Commercial Code dealing with secured transactions, including the assignment of security interests in personal property.

Contract Rights

Legal entitlements derived from agreements between parties, which outline obligations, benefits, and conditions agreed upon.

Assignable

Capable of being transferred or made over to the legal control of another party, commonly referring to rights or property under contract.