H&M Plans to Open a New Store in Saudi Arabia

question 10

Multiple Choice

H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?

• A) lifestyle
• B) usage rate
• C) benefit
• D) age
• E) gender

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Definitions:

Reagan Presidency

The period of American leadership under Ronald Reagan, the 40th President of the United States, from 1981 to 1989, noted for its conservative policies.

Great Society

A set of domestic programs in the United States, launched by President Lyndon B. Johnson, aimed at eliminating poverty and racial injustice.

Privatization

The process of transferring ownership of a business, enterprise, agency, or public service from the government to private individuals or organizations.

Market-Based Reform

Changes or improvements to policies or practices that are guided by the principles of free market competition.