Which Type of Segmentation Divides a Market by the Amount

question 140

Multiple Choice

Which type of segmentation divides a market by the amount of product bought or consumed?

• A) benefit segmentation
• B) characteristic segmentation
• C) usage-rate segmentation
• D) demographic segmentation
• E) psychographic segmentation

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Definitions:

Reliable Detection

The ability to consistently identify or recognize true occurrences of a specific event or condition.

Difference Threshold

The smallest amount of difference in intensity between two stimuli that a person can detect half the time.

Reliable Detection

The ability to consistently and accurately identify or recognize the presence of a specific stimulus or condition.

Sense Organs

Specialized structures in the body that respond to external stimuli and send signals to the brain, enabling perception.