Pharmaceutical Firms Have Introduced New Over-The-Counter Antacids That Block the Production

question 57

Multiple Choice

Pharmaceutical firms have introduced new over-the-counter antacids that block the production of stomach acids while still marketing traditional antacids.Traditional antacids treat heartburn by neutralizing stomach acid.If sales of the new acid blockers reduce sales of the traditional antacids,then _____ has occurred.

• A) demarketing
• B) cannibalization
• C) undifferentiation
• D) repositioning
• E) perceptual confusion

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Definitions:

Restoring

the process of bringing something back to its original state by repairing or cleaning it.

Nonrenewable Resources

Resources that cannot be replenished at the same rate they are consumed, such as oil, coal, and natural gas.

Recycling

The process of converting waste materials into new products to prevent waste of potentially useful materials.

Efficient Use

The optimal allocation and utilization of resources to achieve a particular goal or outcome with minimal waste or expense.