You Are the Marketing Manager for a Food Products Firm

question 53

Essay

You are the marketing manager for a food products firm.Your firm would like to introduce a new beverage to the marketplace.You have determined that two important dimensions for positioning a product are (1)nutritional value and (2)age orientation.Place the following beverages on the perceptual map provided: Coffee,Orange Juice,Diet Cola,Apple Cider,Mineral Water,Milk,Herbal Tea,Liquor,Tomato Juice.Assuming the listed beverages comprise all competitive beverages,what position should your firm's new beverage have? Describe the new beverage.

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Definitions:

Urine Odor

The smell associated with urine, which can vary based on hydration, diet, or health conditions.

Physical Abuse

The intentional use of physical force to cause harm or injury to another person.

Legal Responsibility

The obligation to act according to the law and be subject to legal penalties for failure to do so.

Child Abuse

Any form of physical, emotional, sexual maltreatment or neglect of a child by a parent, caregiver, or another person that results in harm or potential harm.