Market Segmentation Can Assist Marketers to Do All of the Following

question 45

Multiple Choice

Market segmentation can assist marketers to do all of the following EXCEPT:

• A) develop more precise definitions of customer needs and wants
• B) identify which variable base should be used for segmenting
• C) more accurately define marketing objectives
• D) improve resource allocation
• E) evaluate performance

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Definitions:

Inattentional Blindness

A psychological phenomenon where an individual fails to perceive an unexpected stimulus in plain sight due to their focus on a different task or aspect of their environment.

Change Blindness

A phenomenon where an observer does not notice a significant change in a visual scene, indicating limitations in attention and perception.

Change Blindness

A phenomenon where a person does not notice some significant change in the visual field, indicating limitations in attention and perception.

Inattentional Blindness

a psychological lack of attention that is not associated with any vision defects or deficits, where an individual fails to perceive an unexpected stimulus that is in plain sight.