According to the Criterion of _____ a Selected Segment Must

question 197

Multiple Choice

According to the criterion of _____ a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.

• A) causality
• B) accountability
• C) responsiveness
• D) accessibility
• E) substantiality

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Definitions:

Brachial Artery

A major blood vessel located in the upper arm, responsible for supplying blood to the arm and hand.

Partial Bed Bath

Bath in which body parts that might cause the patient discomfort if left unbathed (i.e., face, hands, axillary areas, back, and perineum) are washed in bed.

Sponge Bath

A method of cleaning the body with a wet sponge or cloth instead of immersing in water, often used for individuals who are bedridden or unable to take traditional baths.

Bag Bath

A method of bathing that involves using pre-moistened, no-rinse soap wipes stored in a bag, often used in healthcare settings for those who cannot bathe themselves.