Heavenly Ham Is a Ham and Sandwich Store That Stresses

question 69

Multiple Choice

Heavenly Ham is a ham and sandwich store that stresses in its advertisements that customers should choose them "when taste matters." Heavenly Ham uses _____ segmentation.

• A) geographic
• B) demographics
• C) psychographics
• D) benefits
• E) usage rate

---

Definitions:

Human Life Span

The maximum duration of life that human beings are known to live under optimal conditions.

Life Expectancy

The average number of years an individual is expected to live based on demographic factors, such as age, gender, and health conditions.

Aging

refers to the process of becoming older or more mature, involving biological, psychological, and social changes over time.

Psychiatric Disorder

A mental illness diagnosed by a medical or mental health professional that significantly interferes with an individual's cognitive, emotional, or social abilities.