Market Segmentation

question 183

Multiple Choice

Market segmentation:

• A) is a scientific technique for selecting ways to attract specific population samples
• B) is rarely done by consumer products companies
• C) only needs to be done once for each product
• D) should be redone periodically
• E) should be done every time a product enters a new stage of its life cycle

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Definitions:

Modeling

The act of demonstrating a behavior, attitude, or skill with the intent that others will observe and learn to emulate it.

Corporate Crime

Illegal acts committed by a company or its employees that are intended to enhance the company’s performance or profits.

Corporate Ethics

Principles and standards that guide behavior in the world of business, ensuring fairness, transparency, and integrity in all operations.

Internal Value Conflict

A psychological state in which an individual experiences a clash between two or more cherished beliefs or values, leading to discomfort.