Marketers Use Demographic Information to Segment Markets Because It Is

question 147

Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behavior.List five common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

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Definitions:

Sympathetic Nerve

A part of the autonomic nervous system that generally stimulates the body's fight or flight response.

Capillaries

The smallest blood vessels in the body, responsible for the exchange of water, oxygen, carbon dioxide, and other nutrients and waste substances between blood and tissues.

Venules

Small blood vessels that drain blood from capillaries and transport it to larger veins.

Arterioles

Small branches of arteries leading to capillaries, responsible for controlling blood flow and blood pressure by constricting or dilating.