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Describe Psychographic Segmentation and Discuss Why Marketers Use the Basis

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Essay

Describe psychographic segmentation and discuss why marketers use the basis for segmenting markets.List the four psychographic variables commonly used as segmentation bases.


Definitions:

Group Rituals

Established sequences of activities or ceremonies that are performed by a group, often with symbolic value.

Team Work

The collaborative effort of a group to achieve a common goal or complete a task in the most effective and efficient way.

Group Cohesion

The extent to which members of a group stick together and remain united in pursuit of common goals.

Conflict Stage

A phase in the conflict process characterized by heightened tensions and an escalation of disputes between parties.

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