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Product Breadth
Refers to the variety and number of product lines offered by a company, showcasing the range of products available to consumers.
Product Depth
The variety of versions or options of a specific product that a company offers within a particular product line.
Online Retailing
The selling of goods and services through the internet, enabling customers to shop from anywhere without the need for a physical store presence.
Full Line Discount Stores
Retail outlets that offer a wide range of products at reduced prices, covering various categories from groceries to electronics.
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