According to the Text,a True Marketing Decision Support System Should

question 100

Multiple Choice

According to the text,a true marketing decision support system should be interactive,which means:

• A) managers can probe for trends, isolate problems, and ask "what if" questions
• B) managers that aren't skilled with computers can easily learn to use the system
• C) managers are able to sort, regroup, total, average, and manipulate data in various ways
• D) managers can give simple instructions and see immediate results
• E) managers can find optimum solutions to marketing problems

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Definitions:

Organic Designs

Flexible, adaptive organizational structures characterized by decentralized decision-making, broad job descriptions, and a network of communications that encourage collaboration.

Narrow Spans Of Control

An organizational structure with a small number of subordinates reporting directly to a manager, allowing for closer supervision.

Adaptive Organizations

Entities that have the ability to adapt and transform in reaction to shifts in market environments, obstacles, and prospects.

Tall Structures

An organizational structure characterized by many levels of hierarchy, with a large number of management levels between the top executives and the lower-level employees.