When the Boston Symphony Orchestra Wanted to Determine How to Make

question 172

Multiple Choice

When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired AMN to conduct a survey.It was important that the survey have a relatively low cost and offer anonymity to respondents to ensure candid answers.Which form of survey research should AMN have used?

• A) mail survey
• B) focus group
• C) in-home personal interview
• D) mall intercept interviews
• E) CLT interviews

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Definitions:

Organizational Goals

The objectives or targets that a company or an institution aims to achieve within a set timeframe.

Theory X

A management theory suggesting that employees are naturally lazy and will avoid work if they can, implying the need for strict supervision.

Irrational Feelings

Emotions or sentiments that are not based on reason, logic, or actual experience, often leading to unpredictable or unreasonable reactions.

Achievement Drive

The inner motivation or desire of an individual to accomplish specific goals and excel in tasks.