_____ Is the Process of Planning,collecting,and Analyzing Data Relevant to Marketing

question 61

Multiple Choice

_____ is the process of planning,collecting,and analyzing data relevant to marketing decision making.The results of this analysis are then communicated to management.

• A) Data collection
• B) Artificial intelligence
• C) Decision support
• D) Marketing research
• E) Single-source research

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Definitions:

Tort

A civil wrong or injury that leads to legal liability, allowing the injured party to seek compensation for damages caused by the tortfeasor.

Exploitation

Also referred to as financial abuse, it is the unauthorized or improper use of the resources of an elder for monetary or personal benefit, profit, or gain. Examples include forgery; misuse or theft of money or possessions; use of coercion or deception to surrender finances or property; or improper use of guardianship or power of attorney.

Elder

A term that refers to an older person, often used with respect and to acknowledge their wisdom and experience.

Monetary Benefit

Financial advantage or gain received from an action or investment.