Radio One Is the Largest U

question 105

Multiple Choice

Radio One is the largest U.S.radio broadcasting company targeting Black Americans today.Radio One staffers are constantly reviewing secondary information looking for any emerging trends in their target market.Potential disadvantages of this research approach include:

• A) the questionable quality of the data
• B) the high cost of collecting secondary data
• C) he length of time it takes to collect secondary data
• D) interviewer bias during the collection process
• E) the potential for sampling error

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Definitions:

Nonexcludability

A characteristic of public goods where it is impossible or highly costly to exclude individuals from consuming the good.

Marginal Costs

The hike in total expenditure resulting from the production of an incremental unit of a product or service.

Marginal Benefits

The incremental enjoyment or usefulness received from consuming or manufacturing another unit of a commodity or service.

Public Good

Products or services accessible to all people within society at no expense, made possible by the government or by private groups or individuals, not for the purpose of financial gain.