Your Supervisor Has Instructed You to Conduct a Marketing Research

question 175

Multiple Choice

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed.You have also been instructed to use primary data.You will:

• A) gather data from Standard & Poor's General Information File
• B) develop a mail survey to study your primary market
• C) employ studies done by the Federal Trade Commission
• D) make sure you locate Internet information by using a search engine
• E) ask the National Industrial Conference Board for its latest study

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Definitions:

Market

A venue or system where buyers and sellers interact to trade goods, services, or financial instruments, establishing prices and quantities through supply and demand.

Economically Successful

Refers to the state or condition where an entity, such as a person, company, or nation, achieves desired financial outcomes and sustainable growth over time.

Entrepreneur

A person who introduces new products or improved technologies and decides which projects to undertake. A successful entrepreneur’s actions will increase the value of resources and expand the size of the economic pie.

Financial Capital

Economic resources measured in terms of money used by entrepreneurs and businesses to buy what they need to make their products or to provide their services.