In a Study Whose Purpose Is to Determine the Market

question 2

Multiple Choice

In a study whose purpose is to determine the market for a vitamin that is to be chewed like bubble gum,what is the first question to be answered before a sampling plan is selected?

• A) Must the sample be representative of the population?
• B) Who can perform the actual sampling?
• C) What is the population or universe of interest?
• D) How often should the sample be redesigned?
• E) How large should the sample be in terms of its measurement costs?

---

Definitions:

Charleston

A historic city in the state of South Carolina, known for its significant role in early American history, including the slave trade.

Lowcountry

A geographic and cultural region along the coast of South Carolina, Georgia, and northeast Florida, known for its unique history and cultural heritage.

Mulattoes

Historically a term used to describe individuals born of one white parent and one black parent, but now considered outdated and offensive.

Lower South

Geographical region of the United States, often referencing the states most dependent on slave labor and that seceded first during the Civil War.