University Research Study A Regional State University Is Experiencing Declining Enrollments.The Administration Is

question 115

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments.The administration is concerned with this situation and asked a marketing research class to conduct a research study and to make recommendations.One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program.They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Which role of marketing research is represented if the student researchers address "what if" questions,such as examining the outcomes if all the degree programs were available online?

• A) predictive
• B) proscriptive
• C) descriptive
• D) diagnostic
• E) normative

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Definitions:

Sales Revenue

The total amount of money generated from selling goods or services before any expenses are deducted.

Gross Profit Rate

The ratio of gross profit to net sales, indicating the efficiency of a company in managing its production and labor costs.

Net Sales

The sales income left after subtracting returns, reductions for damaged or missing items, and price discounts.

Sales Revenue

The income received by a company from its sales of goods or the provision of services, before any expenses are subtracted.