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Define a Marketing Decision Support System (DSS)

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Essay

Define a marketing decision support system (DSS).Name and briefly describe the four characteristics of a true DSS.


Definitions:

Constraints

Limitations or restrictions that impact the options available in decision-making or process development.

Feasible Region

The set of all possible points that satisfy the constraints of an optimization problem, representing viable solution spaces.

Minimization Problem

A type of optimization problem where the objective is to find the minimum value of a function subject to certain constraints.

Objective Function

A mathematical expression representing the goal of an optimization problem, typically to maximize or minimize certain values.

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