Suppose Two Companies, Macrosoft and Apricot, and Considering Whether to Develop

question 11

Multiple Choice

Suppose two companies, Macrosoft and Apricot, and considering whether to develop a new product, a touch-screen t-shirt. The payoffs to each of developing a touch-screen t-shirt depend upon the actions of the other, as shown in the payoff matrix below (the payoffs are given in millions of dollars) . Suppose Apricot makes its decision first, and then Macrosoft makes its decision after seeing Apricot's choice. What will happen if, before Apricot chooses, Macrosoft announces that it is going to develop a touch-screen t-shirt no matter what Apricot does?

• A)Apricot will develop a touch-screen t-shirt, and Macrosoft will not because Macrosoft's threat is not credible.
• B)Macrosoft will develop a touch-screen t-shirt, and Apricot will not because it's not in Apricot's interest to develop a touch-screen t-shirt if Macrosoft also develops one.
• C)Both Apricot and Macrosoft will develop a touch-screen t-shirt because neither company will want to back down.
• D)Neither Apricot nor Macrosoft will develop a touch-screen t-shirt because they will both realize that they are in a no-win situation.

Grasp the concept of confidence and prediction intervals and their significance in regression analysis.

Identify and explain the characteristics of simple versus multiple regression models.

Understand the process and importance of testing the significance of regression models.

Comprehend how the least squares method is used to fit the regression line and its implications.

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Definitions:

Decision Making Process

A structured approach that involves identifying and evaluating choices to determine the best course of action for solving problems or achieving objectives.

Evaluation of Results

The process of assessing the outcomes or impacts of an activity, project, or strategy to determine its effectiveness or success.

Measurable Targets

Specific, quantifiable goals set by an organization or individual to track progress and success.

Behavioural Decision Model

refers to a framework considering the psychological, cognitive processes individuals use in making decisions, highlighting biases and heuristics that influence judgment.