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Suppose Campus Books, a profit-maximizing firm, is the only supplier of the textbook for a given class. The marginal cost of supplying each book is constant and equal to $10, and Campus Books has no fixed costs. The table below shows the reservation prices of the eight students enrolled in the class. What price will Campus Books charge if it must charge a single price to all of its customers?
Service Quality
The comparison of perceived expectations with actual service performance, typically used in evaluating customer satisfaction in service industries.
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