There Are a Number of Toothpastes Marketed Under the Crest

question 173

Multiple Choice

There are a number of toothpastes marketed under the Crest brand including Cavity-protection Crest,Sensitive-teeth Protection Crest,Baking Soda Crest,Tarter Protection Crest,and Crest for Kids.The large variety of toothpastes under the Crest brand is an example of a:

• A) marketing mix
• B) product line
• C) product mix
• D) product equity
• E) product modification

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Definitions:

Pressure

The force applied perpendicular to the surface of an object per unit area over which that force is distributed.

Human Tongue

A muscular organ in the mouth that helps in tasting, swallowing, and articulating speech.

Receptors

Specific proteins in or on cells that recognize and bind to specific substances, triggering a response in the cell.

Taste

The sense that detects flavors in substances, primarily in the mouth.