Apple Computer Inc

question 88

Multiple Choice

Apple Computer Inc.recently dropped the "Computer" from their name to become Apple Inc.This was a part of the company's _____ away from simply being perceived a computer company.

• A) quality modification
• B) aesthetic modification
• C) demarketing
• D) repositioning
• E) functional extension

---

Definitions:

Interest Rate Risk

The potential for investment losses due to changes in interest rates.

Zero-Coupon Bonds

Bonds that do not pay periodic interest and are issued at a significant discount to their face value, maturing at par value.

Life Insurance

A contract between an insurer and an insured, where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person.

Upside Potential

The forecasted amount by which the price of an investment, asset, or market could rise.