When a Product Name Becomes Generic

question 13

Multiple Choice

When a product name becomes generic:

• A) the firm must use black-and-white packaging
• B) competitors are prohibited by law from using the trademark
• C) the price will have to drop to appeal to lower-income consumers
• D) the product name is no longer recognized as the exclusive property of one firm
• E) a firm can reapply for exclusive trademark protection at the U.S.Patent Office

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Definitions:

Warranty Statements

Official documents provided by the manufacturer or seller that detail the conditions under which a product can be returned, repaired, or replaced.

Code of Conduct

A set of rules outlining the norms, rules, and responsibilities or proper practices for an individual, party or organization.

Penalties

The consequences or punishments assigned for breaking a rule or law.

Copyright Law

Legal guidelines protecting the use of original works of authorship, including literary, musical, and artistic works.