Nestle When Consumers Think of Nestle, They Probably Think of Chocolate

question 74

Multiple Choice

Nestle
When consumers think of Nestle, they probably think of chocolate. Historically, though, Nestle's confectionary business is its weakest area. Based in Switzerland, it is the world's largest food company, with a brand arsenal of Nescafe, Jenny Craig, Perrier, Purina, and PowerBar, just to name a few of its 30 product lines. Nestle is hoping to become the "world's leading health, nutrition, and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart, bone, gut, and other health. Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat. Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction. Critics claim this new focus could hurt the company's existing brands if the new products fail. Additionally, it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestle. Nestle's quest is to make some of its existing products more nutritious and provide a health benefit. This is an example of which type of product modification?

• A) style modification
• B) extensive modification
• C) brand modification
• D) ingredient modification
• E) functional modification

---

Definitions:

Hay

Dried grass, often used as fodder for livestock.

Price

The monetary worth anticipated, necessitated, or provided in compensation for an item.

Equivalent Variation

A measure in economics that captures the change in income needed to reach a utility level after a price change, keeping welfare constant.

Utility Function

A mathematical model used in economics to represent a consumer's preference ranking for different bundles of goods, showing satisfaction levels.